Reputation
The exaggeration of the good points of a product, a business, real property and the prospects for future rise in value, profits and growth. since a certain amount of “puffing” can be expected of any salesman, it cannot be the basis of a lawsuit for fraud or breach of contract unless the exaggeration exceeds the reality. however, if the puffery includes outright lies or has no basis in fact (“sears roebuck is building next door to your store site”) a legal action for rescission of the contract or for fraud against the seller is possible.
