Valuable Consideration
A name of a business or one of its products which, by use of the name and public reputation, identifies the product as that of the business. a trade name belongs to the first business to use it, and the identification and reputation give it value and the right to protect the trade name against its use by others. example: sheaffer’s is clearly identified as a fountain pen manufactured by the sheaffer company, and no one else can produce pens with that name. however, a motorcycle with the name sheaffer would not be an infringement since the product is different.
